Start a conversation about measuring change
March 9, 2016

Kim Moeller, Executive Director, Business Consulting

Change management has emerged from the wings and now occupies centre stage as a much bigger and necessary part of an organisation’s business fabric to ensure business is transformed and benefits are realised.

While the need to incorporate change management is now much better understood, it is my experience that modern organisations struggle to manage and measure change, particularly where innovation and the risk-taking is realised.

Our clients are now starting to ask for support for larger, more complex changes or business transformations, and are willing to take bigger risks for more significant returns. Gone are the days of one large change every 24 months. They are seeking faster, more multifaceted, more interdependent and cross-functional change than ever before. The only way to deliver results on fast, large, complex changes or transformations is to effectively define the change, how it will be measured, and to measure progress towards the change.

Regardless of the type of change, consideration of what and how change should be measured should be addressed at the change planning stage, before change interventions commence. A good change management measurement approach should allow the business to focus precious resources on the steps towards the desired end state. After all, if you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. And if you can’t control it, you can’t improve it.

The stats show that 70% of change fails. If change is managed and measured as has always traditionally been done, we will get more of the same. This approach doesn’t sit well with Synergy.

At Synergy we have rightfully earned a reputation for innovative and inventive solutions. We are keen to push the boundaries to achieve different results for our clients, as opposed to doing the same thing to accomplish the same results. This includes putting in place change measurement up front, and making sure it is revisited regularly to monitor return on investment.

Starting a conversation about measuring change is not necessarily what our clients are used to hearing, but in doing so, we’ve achieved something a little more unique.

We have an open door policy at Synergy and are always happy to answer questions when it comes to change management or the other range of diverse services we offer. Start a conversation with us today!

Don’t hesitate to contact me at to find out more information.