For those following Australia’s long-and-winding road to privacy reform, it’s truly been a marathon rather than a sprint. The starter’s gun (officially) fired in October 2020 with an Issues Paper that reviewed the Commonwealth Privacy Act, 1988 followed by a Discussion Paper in late 2021, and then picked up pace with the Privacy Act Review Report in February 2023, with more than 100 reform recommendations. In November 2023, the Commonwealth Government’s Response to the Privacy Act Review Report agreed or agreed-in-principle to almost all of those recommendations. And on Parliament’s last sitting day for 2024, the reforms finally crossed the finished line, with the Senate’s passage of the Privacy and Other Legislation Amendment Bill 2024 (2024 Privacy Bill). Spoiler alert, the 2024 Privacy Bill was only the first leg on the journey – and it contained less than a quarter of all the proposed privacy reforms. Despite that fact, the first tranche of privacy reforms do pack a punch – and in ways that may not be readily apparent.