How We Think

With views on what matters and knowledge to share - get to know us better.
Insight

Supporting women in sport is about cultural change

In 2019, Suncorp released their Youth & Confidence Research which showed that 50% of Australian teenage girls dropped out of sport by 17. Passionate about understanding behaviour and effecting change, our creativeXpeople want to form a deep understanding of past and present participation issues to devise practical ways to help support women’s participation in sport at all levels and have created a survey to form a holistic understanding. 
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Insight

Building a human-centred trust framework for emerging technology adoption

Trust leads to long-term benefits, sustainable growth and successes for organisations. Change is inevitable and is happening rapidly to organisations, especially in the current digitisation era. Change as a result of digital transformation programs challenges the current trust of consumers and leads to uncertainty and disruption. Is there a way to build trust by maintaining consistency whilst embracing change?
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